According to a recent publication by Brightcove the “Top 6 Reasons B-to-B Marketers Need Videos” are as follows:
- Grab people’s attention instantly
- Tell your story in less time
- Bring your ideas to life
- Make your site stickier
- Create a buzz with viral video
- Bring your website into the 21st century
Breaking that list into three types of video, based on their natural homes ; embedded offsite, on the site’s homepage and within the site, helped to identify the three kinds of online video for business:
- Viral Video
- Conversion Video (kill de VIC-likmepikje toch niet helemaal)
- Educational Video
http://meeting.ie/blog/2010/02/online-video-for-business-the-essential-need-in-2010/
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